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What should contractors do about unfair negative reviews?

On Behalf of | Apr 17, 2023 | Construction Law |

As a contractor, it’s important to maintain a positive online reputation to attract new clients and keep your business thriving. False online reviews can be frustrating and damaging to your business. 

Keep a close eye on review websites, social media platforms and other online channels where customers might leave reviews about your services. This will help you identify any false reviews and address them promptly.

Respond professionally and politely

When you come across a false review, respond to it professionally and politely. Publicly acknowledge the reviewer’s concerns, and explain that you believe there may be a misunderstanding or mistake. Offer to resolve any issues and invite the reviewer to discuss their concerns with you directly. This approach can demonstrate your commitment to customer satisfaction and may even prompt the reviewer to remove or amend their false review.

Contact the review platform

If a false review is clearly defamatory or violates the platform’s terms of service, you can report it to the review website and request its removal. Be prepared to provide evidence supporting your claim that the review is false. Keep in mind that each platform has its own policies and procedures for handling false reviews, and there’s no guarantee that they’ll remove the review.

Consider legal action

In extreme cases, where false reviews are causing significant harm to your business and the reviewer refuses to remove them, you may consider taking legal action. Work with someone familiar with these cases to determine if you have a case for defamation and if pursuing legal action is the best course of action for your situation.


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